Kevin Kremer
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RE SIGN

branding, identity, strategy

 

RE SIGN (2016)

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RE SIGN: redefining the limits of typography.

 

RE SIGN explores the limits of typography. By systematically de- and reconstructing present day letter shapes a visual vocabulary of thousands of alternate letter shapes was formed: When does a letter turn into a shape with no semantic meaning?

 
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This documents the precise, archival and repetitive process, revealing a complex system and stringent logic.

 
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Each generated shape is assigned a code which reveals the process that produced it.

 
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The project was on exhibited at the annual Typographic Singularity 2018.

 
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A short-read version: the RE SIGN newspaper...

 
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On exhibition at WERKSCHAU 2016, Graduate Exhibition at the Media Design University, Munich.

 
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