In late 2017 I participated in a course at the Royal College of Art called THE CATALOGUE. The brief asked the participants to utilize the concept of the catalog to open new perspectives on White City, a neighborhood of West London, which had recently become the new home to one of the RCA campuses.
I approached the brief by firstly looking into the history of White City – a place, whose identity is hard to grasp at first glance since it is part of several multi-million pound commercial and residential developments.
As you walk through the streets you're surrounded by corporate language, show-suites, and one of the largest shopping centers in Europe. Therefore it is hard to find an instant, emotional connection to this place, which appears to be lacking a true “center”, a place where residents and everyone else in the community come together.