London Festival of Architecture (runner-up proposal: LFA Identity Competition 2019):
Transforming an Identity trough the power of language (only).
The London Festival of Architecture is the world‘s largest architecture festival with more than 600,000 visitors in 2018 alone. The theme of this year‘s festival is boundaries. Since my practice revolves around the concept of borders and boundaries of public and personal space, I know that language has the power to challenge, refine, redefine, expand and overcome every boundary. Therefore, the proposed identity utilizes language in the context of architecture (and all the materials, tools, emotions, intentions, and ambitions) and presents it to the public. As a warm-hearted invitation and aim to inspire (new) audiences.
The identity focusses on the juxtaposition of language to expand our understanding of architecture.
Be humble, be kind: Expressing empathy in urban noise.
Endless opportunities: By keeping the LFA‘s signature pink and adding a new typographic system, the new identity is recognizable across all media and platforms.This was particularly important for this project since the LFA collaborates with agencies, studios, artists and the public. Everyone has to able to advertise and brand their event with an easy to use and impactful system.